The right distribution partner changes everything. Finding them takes someone who knows the market.
We identify the right distribution and channel partners for your brand in Australia — evaluating fit, negotiating terms, and managing the relationship through to a productive trading arrangement.
Pricing on application · Scoped to your brand, category, and channel objectives
From channel strategy to trading relationship
Finding a distributor isn't just about who's available — it's about finding the right fit for your brand, your category, and your commercial model. We manage the process from strategy through to a signed agreement.
Channel Strategy
Defining the right route-to-market for your brand — direct, wholesale, distributor, or a combination — based on your category, margin requirements, and growth objectives.
Distributor Identification & Evaluation
Identifying the distributors operating in your category, evaluating fit against your brand and commercial requirements, and shortlisting the partners worth talking to.
Partner Introductions & Negotiation
Making the right introductions, managing the conversation, and negotiating commercial terms that work for your brand — using market knowledge and existing relationships to move faster.
Agreement & Onboarding
Supporting the commercial agreement process, setting up the trading relationship, and making sure the distributor has everything they need to represent your brand effectively.
Retail Channel Development
Working alongside your distributor — or independently — to open retail accounts, develop the in-store proposition, and build the channel presence your brand needs to grow.
Performance Management
Setting the right KPIs for your distribution arrangement and reviewing performance regularly — making sure the relationship is delivering what it should.
We work across all retail channels — mass market, grocery, specialty, pharmacy, convenience, department store, and ecommerce.
Brands that need a distribution partner, not just a list of names
Finding a distributor isn't difficult. Finding the right one — with the right relationships, the right category focus, and the commercial terms that work for your brand — takes knowledge of how the Australian market actually operates.
We work with international brands entering Australia, and with local brands looking to expand into new channels or replace a distribution arrangement that isn't performing.
- International brands entering Australia who need a local distribution partner
- Brands currently selling direct who want to expand into wholesale or retail channels
- Brands with an existing distributor that isn't delivering the right results
- Brands entering a new retail category that requires different channel relationships
- Brands that have been approached by distributors and need independent advice on fit
Four stages from strategy to trading
Every engagement starts with channel strategy — making sure we're pursuing the right partners before any outreach begins. The scope is built around your brand and adjusted as the market responds.
Channel Strategy
We define the right channel mix for your brand — what type of partner, which retail categories, and what the commercial model needs to look like for the relationship to work.
Market Mapping & Shortlist
We identify and evaluate the relevant distributors and channel partners, shortlist the best fit, and brief you on each before any approach is made.
Introductions & Negotiation
We make the introductions, manage the conversation, and negotiate the commercial terms — using relationships and market knowledge to move the process forward efficiently.
Agreement & Channel Launch
We support the agreement process, onboard the partner, and stay involved through the early trading period to make sure the relationship gets off to the right start.
Priced on application
Distributor and channel development engagements vary significantly depending on the brand, category, number of channels, and the complexity of the market. Every engagement is scoped and quoted individually.
Scoped after an initial discovery call. Pricing reflects the scope, timeline, and number of channels or partners involved. Day rate and project-based structures both available.
Book a discovery call first. We'll talk through your brand, your channel objectives, and what the engagement would realistically involve — before any scope or cost is discussed.
Ready to find the right distribution partner for your brand?
Book a 30-minute discovery call to talk through your brand, your channel objectives, and what the process looks like before any commitment is made.