1. About this policy

Retail Revolution Co is a trading name of Maverick Revolutions Pty Ltd (ABN 17 696 464 696), based in Melbourne, Australia. We are committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This policy explains what personal information we collect, how we use and protect it, and your rights in relation to that information. By using our website or engaging our services, you agree to the practices described here.

2. Information we collect

We may collect the following personal information:

• Your name, email address, phone number, and business name when you contact us or enquire about our services
• Professional and business information you share during consulting engagements
• Website usage data collected automatically for analytics purposes (anonymised and aggregated — not linked to your identity)
• Email engagement data if you subscribe to our newsletter

We do not collect sensitive information (as defined under the Privacy Act) unless it is directly relevant to a consulting engagement and you have provided your consent.

3. How we collect your information

We collect information directly from you when you:

• Submit the contact form on our website
• Book a discovery call via our scheduling tool
• Subscribe to our newsletter
• Follow or engage with us on social media
• Engage us for consulting services
• Correspond with us by email

We do not purchase or acquire personal information from third-party data brokers.

4. How we use your information

We use your personal information to:

• Respond to your enquiries and provide our consulting services
• Send you our newsletter and relevant updates (only if you have opted in)
• Improve our website and services based on usage patterns
• Meet our legal and contractual obligations

We do not sell, rent, or trade your personal information to third parties.

5. Disclosure of your information

We may share your information with trusted third-party service providers who assist us in operating our business and delivering our services. This may include providers of website analytics, email delivery, scheduling, and business communication tools.

These providers are engaged under appropriate data processing agreements and are not authorised to use your information beyond the specific service they provide to us.

We will not disclose your personal information to any other party without your consent, unless required or authorised by law.

6. Storage and security

Your personal information is stored securely. We take reasonable steps to protect your information from misuse, interference, loss, and unauthorised access, modification, or disclosure. We retain personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required by law.

7. Access and correction

You have the right to request access to the personal information we hold about you and to request that inaccurate information be corrected. To make a request, please contact us at jennifer.hansen@retailrevolutionco.com.au.

We will respond within a reasonable timeframe and in accordance with our obligations under the Privacy Act. In some circumstances, we may be unable to provide access (for example, where disclosure would impact another person's privacy), and we will explain why.

8. Complaints

If you believe we have breached the Australian Privacy Principles, you can make a complaint by contacting us directly. We will acknowledge your complaint within 5 business days and work to resolve it within 30 days.

If you are not satisfied with our response, you may escalate your complaint to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

9. Cookies and website analytics

Our website uses analytics tools to collect anonymised data about how visitors use the site — pages visited, time on site, and traffic sources. This data does not identify you personally and is used only to improve the site experience.

You can typically opt out of website analytics tracking through your browser settings or by using available opt-out tools provided by your browser or device.

10. Links to other websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policy of any external site you visit before providing personal information.

11. Changes to this policy

We may update this policy from time to time to reflect changes to our practices or legal obligations. The current version will always be available at retailrevolutionco.com.au/privacy-policy. The date at the top of this page indicates when the policy was last revised.

We will not notify you of minor updates, but significant changes that affect how we use your information will be communicated directly where reasonably practicable.

12. Contact us

For any privacy-related questions, access requests, or concerns, please contact us using the details below.